Rich Holman is a seasoned real estate entrepreneur and founder behind several successful brokerages over his 40+ year career in sales, marketing, and executive leadership positions across the US. 

Born in 1944, Rich later discovered Medellin, Colombia, founding one of the first foreign real estate companies in the city. In 2016, Rich eliminated sugar from his diet after suffering from metabolic syndrome. 

His health dramatically transformed, motivating extensive research into sugar. Rich now aims to debunk sugar industry deception and empower healthier living through his book, Killing You Softly. 

He continues working in real estate and resides between Medellin and the US, promoting longevity so everyone can say their “last quarter was [their] best quarter.”